Norfolk’s WEEE stays local with new HWRC contract

15th May 2014

With Norfolk Environmental Waste Services (NEWS) having taken over the management of 19 Norfolk County Council Household Waste Recycling Centres (HWRCs) in Norfolk on 1st April, all household Waste Electrical and Electronic Equipment (WEEE) is being recycled locally with Wiser Recycling.

Our specialist WEEE recycling and reuse company collects and treats the household WEEE from the sites.  Wiser Recycling operates three strategically placed Approved Authorised Treatment Facilities (AATFs) across the UK with one based at Freedom Farm in Hockwold.  This Norfolk based facility will be processing the WEEE collected across the county’s HWRCs, retaining valuable materials within Norfolk, reducing transportation costs and emissions, generating at least eleven new jobs for local residents, and providing greater use of Norfolk based sub-contracting companies.

Wiser Recycling has carried out very successful door to door household collections in partnership with parish councils in Cambridgeshire where our newest AATF is located. We hope to introduce similar initiatives in Norfolk in the future in partnership with NEWS and Norfolk County Council, to make it easier for residents to do the right thing and participate in WEEE recycling.

Russell Hirst, Managing Director, Wiser Recycling says: “We are delighted to be collecting these materials from Norfolk residents, particularly as we are on the doorstep.  We look forward to working with NEWS and Norfolk County Council to increase reuse and recycling of residents’ unwanted electrical and electronic items.”

Dave Newell, Operations Director, NEWS says: “NEWS is committed to promoting sustainable development and recycling on behalf of Norfolk County Council so we are very pleased to be using local business Wiser Recycling to retain Norfolk’s materials and jobs in Norfolk whilst helping to increase WEEE recycling and reuse rates at the HWRCs.”

With a strong emphasis on reuse, Wiser Recycling will ensure that anything collected from the HWRCs that can be repaired and refurbished is separated for this purpose.  The reusable items will undergo extensive testing to ensure they are in working order and safe to use.  These items including washing machines, vacuum cleaners, coffee machines and computers will then be resold directly or through our charity partners, and we will be seeking to keep as much of these materials as possible for resale in Norfolk.